What is Search Engine Optmization?

Search Engine Optmization is the art of creating a website which is search engine friendly, This means:

  • using the correct words in your copy
  • using the correct words in your HTML code 
  • structuring your website properly
  • designing your website properly

Search engine optimization (SEO) is a complex field to a lot of people.


Why are search engines important to me?
85% of all website traffic is driven by search engines. The only online activity more popular than search is email. 79.2% of users don’t go to page 2 of search results. 42% click on the no.1 result.

How do search engines decide on their rankings?
You cannot pay a search engine in return for a high ranking in the natural results. You can only get high ranking if your content is seen as relevant by search engines. This is where we help.

Can’t I just pay for high ranking?
NO. The biggest concern for search engine's like Google, Bing and Yahoo is finding content that will bring them more traffic (and thus more advertising revenue). In other words their results must be relevant. Relevant results makes for a good search engine and a successful business. Contact us to find out how we can help.